Guangzhou Zhujiang Beer Group
Company (hereinafter referred to as Group Company)
was established and put into production in 1985, a large-scale
state enterprise specialized in beer brewage and auxiliary
industries. It beer production capacity is 1 million tons,
with total investment assets RMB5 billion and net assets RMB1.64
billion. It is ranked among top 520 Key National Companies,
top 3 national beer brands, one of the provincial and municipal
large-scale group companies and Guangzhou authorized state
assets operating companies. It has nation-level technical
center. It enjoys the reputation of "Beer in South China"
in the beer industry in China.
In recent years, the Group Company has realized extreme growth through deepening state enterprise reformation and implementation of new strategies. In the national beer industry, the sales volume of Zhujiang Beer is ranked number two. It is ranked top 3 in company scale, tax payment and total profits, with tax contribution RMB330,000 per capita, number one in the whole nation. Zhujiang Beer is of high quality, popular in consumers. Zhujiang Beer and Xuebao Beer are appointed as "State Banquet Special Beer". In April 2002, Zhujiang Beer was appointed as the only beer in First Annual Conference of Asian Forum. In September, Zhujiang Beer was honored with the title of China Famous Brand.
The Group Company carefully implements the important theory of "Three Represents", closely depends upon leadership of Guangzhou City Party Committee and Guangzhou City Government. The cadres and workers and staff members hold together with efforts to reinforce internal management, expand market and overcome difficulties in market competition to achieve good performance. In May 2002, the Group Company was awarded National "May First Labor Prize".
For the purpose of further development, the Group Company
started structural reformation since the end of 2001. After
assets restructuring, the Group Company combined other six
promoters, including foreign investment, private company,
strategic investor and technical authoritative organization,
with its operational assets related to beer business, set
up Guangzhou Zhujiang Beer Stock Co., Ltd on January 1, 2003.
The stock company is now in the coaching period for listing
in the stock market and aims to get listed in 2004. With the
strategic transfer from product operation to brand operation
and assets operation, the Group Company aims to increase its
production capacity of 1.5 million tons in the "Tenth-Five
Year Period", and the beer output to 4-5 million tons till
2010, with sales revenue RMB20 billion, with an effort to
make Zhujiang Beer an international famous brand.
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